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271k

Hate Symbol
271k
271k is shorthand for a false assertion put forward by Holocaust deniers that only 271,000 Jews died in the Holocaust, rather than 6 million.

Alternate Names: 271,000; 271

271k is an antisemitic shorthand reference to a false claim made by Holocaust deniers that only around 271,000 Jews died during the Holocaust rather than the consensus view, based on exhaustive research, that the Nazis killed approximately six million Jews in their extermination campaign. 

The number 271,000 stems from a scanned image of part of a 1979 document often shared by Holocaust deniers. The document originated from what is today known as the Arolsen Archives, based in Germany, one of the largest repositories of records related to victims of Nazi persecution.  Often attributed to the Red Cross, which administered the Archives for many years, the document provided then-current statistics on the number of victims at 13 concentration camps that the repository had, upon request, confirmed as dead and issued death certificates for (often needed by next of kin to obtain insurance benefits, pensions, etc.). This number was slightly over 271,000 (Holocaust deniers may also circulate a similar document from 1984 with somewhat higher numbers). 

As the Arolsen Archives and others have explained, such documents did not list the total number of Jewish victims at these 13 locations, nor did they include victims from the many other concentration camps, death camps, and slave labor camps operated by the Nazi regime, nor figures for the vast numbers of victims who died in ghettoes or were shot outside of camps, especially in the Soviet Union.  Holocaust deniers, however, claim that the 271,000 figure represents the totality of Jews who perished under the Nazi regime; many deniers further assert that most of these victims were not killed by the Nazis but rather died of malnutrition or diseases like typhus because of the chaos and dislocation caused by the Allied strategic bombing of Germany in the final year of the war.  In other words, they falsely claim that few Jews died during World War II and that most of the deaths that did occur were the fault of the Allies, not the Nazis. 

The 271,000 claim is linked to an older false assertion originating with the West German far right in the 1950s that the Red Cross had ostensibly said Jewish victims of the Nazis had not numbered more than 300,000. The Red Cross has repeatedly refuted that fabricated claim. Holocaust deniers say that Canadian Holocaust denier Ernst Zundel uncovered the “271,000” document in the 1980s and used it (unsuccessfully) to defend himself in Canadian trials over his reprinting of a Holocaust denial pamphlet from Great Britain in the 1970s that repeated the older 300,000 claim. The image of the document was later used by other Holocaust deniers, eventually making its way to the internet, where it spread still further.  However, it was not until around 2024 that 271k and 271,000 emerged on social media as popular shorthand references to the false claim and as antisemitic references, generally.

Antisemites often use 271k in response to online posts about the Holocaust or the six million Jews who perished in it. Often it appears in language such as “271k at best,” “271k tops, mostly from typhus” or “271k is the best we can do.”  It also frequently appears in Holocaust denial memes designed to suggest that the mass murder of six million Jews in such a short time was impossible. One such meme features a worker in a pizza parlor saying “Six million pizzas?  The most we can make is 271k.”  Variations replace pizzas with other things, such as tea: “Six million cups in five years? Sorry, the most I can make is 271k.” Other memes feature images from the television show Pawn Stars, depicting pawn shop workers from the show saying, “Best I can do is 271,301.”  Some people use it to suggest more Jews should be killed, employing phrases such as “271k is not enough.”  Since its introduction, use of 271k as antisemitic shorthand has grown rapidly on social media.

As numbers, 271, 271k and 271,000 may have very different meanings in other contexts; they should always be evaluated carefully in the specific context in which they appear. 

Read more about 271k

Right Wing Death Squad/RWDS

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Right-Wing Death Squad/RWDS
The term “right-wing death squads” (RWDS), originally a reference to violent groups associated with 1970s/80s-era regimes in Latin American countries, has been embraced today by white supremacists and other extremists.
Read more about Right Wing Death Squad/RWDS

Rhodesian Flag

Hate Symbol
Rhodesian Flag
White supremacists have embraced the flag of Rhodesia, a former British colony whose white-controlled government fought an unsuccessful war to suppress the majority black population of what is today known as Zimbabwe.
Read more about Rhodesian Flag

O-Slash Hitler Salute

Hate Symbol
O-Slash Hitler Salute
The o-slash Hitler salute is a typographical symbol or emoticon used to abstractly depict someone giving a Nazi or fascist salute.
Read more about O-Slash Hitler Salute

Noticer

Hate Symbol
Noticer
“Noticer” is a term used by online antisemites to refer to themselves, signifying that they are aware of what they believe are nefarious activities committed by Jews.
Read more about Noticer

Never Lose Your Smile

Hate Symbol
Never Lose Your Smile
“Never Lose Your Smile” is a phrase that, when joined with the Totenkopf skull, is used as an in-joke or reference by white supremacists.

Alternate Names: NLYS

Never Lose Your Smile is a design/meme consisting of the phrase “Never Lose Your Smile” accompanied by the Totenkopf skull image or, more commonly, merely the bottom half of that skull, which obscures its true nature and thus allows the image to pass unnoticed as a white supremacist symbol. The deceptive nature of this design has also allowed extremists to sell clothing, patches, and other items featuring the image on major internet platforms without triggering moderation.

Some Never Lose Your Smile images may also contain the colors or designs of national flags. Other variations use Totenkopf imagery with a slightly different phrase, such as “Never Lose Your Love” or “Never Lose Your Hope.”

Some white supremacists have also used the phrase alone, without the skull, in circumstances such as screen names.  However, use of the phrase by itself without a clear white supremacist context should not be taken for granted as hate-related.

White supremacists likely borrowed this concept from older, non-extremist designs that combined the phrase with non-Totenkopf skull images. Use of the “Never Lose Your Smile” slogan in combination with generic skulls or other non-white supremacist images, such as generic clowns, should not be considered hate related.

Read more about Never Lose Your Smile

Groyper

Hate Symbol
Groyper Symbol
The Groyper image is a Pepe the Frog variation used by followers of white supremacist Nick Fuentes.
Read more about Groyper

Double Roman Salute/Double Romans

Hate Symbol
Double Roman Salute/Double Romans
“Double Romans” refers to a two-handed variation of a Nazi or fascist salute.
Read more about Double Roman Salute/Double Romans

Brenton Tarrant Imagery

Hate Symbol
Brenton Tarrant Imagery
White supremacists turned the image of mass shooter Brenton Tarrant into a meme to celebrate his act and encourage others to commit similar violence.
Read more about Brenton Tarrant Imagery

Anti-Defamation League Honors Farah Pandith with the 2025 Daniel Pearl Award at National Leadership Summit

Press Release
New York, NY – March 2, 2025 – Today ADL (the Anti-Defamation League) honored Farah Pandith, former diplomat and world-renowned foreign policy strategist, with the prestigious Daniel Pearl Award at the 2025 National Leadership Summit. Pandith, whose work in countering violent extremism has garnered global recognition, was honored for her significant contributions to promoting peace, understanding, and resilience against hatred and intolerance. The ADL Daniel Pearl Award was…
March 02, 2025
Read more about Anti-Defamation League Honors Farah Pandith with the 2025 Daniel Pearl Award at National Leadership Summit

TND and TKD

Hate Symbol
TND TKD
TND and TKD are abbreviations for (respectively) racist and antisemitic slogans referring to the mass death or killing of Black people and Jews.
Read more about TND and TKD

ADL to Honor Three Home Furnishings Executives for Leadership in Combating Hate

Press Release
New York, NY, February 22, 2024 – ADL (the Anti-Defamation League) today announced the distinguished honorees for the upcoming ADL National Home Furnishings Industry Awards Tribute Dinner, scheduled to take place at the Ziegfeld Ballroom in New York City on June 20, 2024. This annual event pays tribute to individuals whose outstanding leadership, unwavering dedication and profound commitment to their respective industries and communities exemplify the essence of the ADL and the core…
February 23, 2024
Read more about ADL to Honor Three Home Furnishings Executives for Leadership in Combating Hate

Crisis, Controversy and Activism: Tips and Guidance for K-12 Schools

Tools and Strategies
High school principal meets with students
Tips and guidance for helping K-12 schools encourage students to become civically engaged, provide safety and protection for all students, and adhere to students’ First Amendment rights.
November 10, 2023
Read more about Crisis, Controversy and Activism: Tips and Guidance for K-12 Schools

Judy Heumann and Disability Rights Activism

Lesson Plan
Judith Heumann sitting in a power chair
Teach students about disability rights activist Judy Heumann and what work in schools and communities still remains.
April 27, 2023
Read more about Judy Heumann and Disability Rights Activism

Bellen Woodard, Identity and “Crayon Activism”

Lesson Plan
Bellen Woodard on a Swing
Teach students about Bellen Woodard, how she became a "crayon activist," and how they can change something they think is unjust.
September 23, 2022
Read more about Bellen Woodard, Identity and “Crayon Activism”

How A Texas Teen Turned Bias and Body-Shaming into Advocacy and Action

Article
Female holding a sing in front of her face that reads "Together We Rise"
Olivia Julianna (who uses only her first and middle name publicly to protect her privacy) has been an activist for several years, advocating voting rights and reproductive-health care. Like many in her generation, she found the political side of TikTok where young people post about important issues facing them. Olivia is involved with Gen-Z for Change, a nonprofit organization leveraging social media to promote civil discourse and political action on a variety of topics including…
August 23, 2022
Read more about How A Texas Teen Turned Bias and Body-Shaming into Advocacy and Action

Trollface (Racist Versions)

Hate Symbol
Trollface (Racist Versions)
Like Pepe the Frog, “Trollface” is a widely-used internet cartoon meme that has been appropriated and used by some white supremacists. Care must be taken not to make assumptions of the intent behind its use but to judge it only in context.
Read more about Trollface (Racist Versions)

St. Michael’s Cross

Hate Symbol
St. Michael’s Cross
St. Michael’s Cross is a white supremacist symbol that originated in Romania in the years before World War II as the symbol of the fascist Iron Guard movement.
ALTERNATE NAMES: Archangel Michael's Cross, Iron Guard
Read more about St. Michael’s Cross

Moon Man

Hate Symbol
Moon Man
“Moon Man” is a meme derived from a character in 1980s McDonald’s restaurant commercials that was appropriated by white supremacists, especially from the alt right, who attach it to racist songs, language and imagery.
Read more about Moon Man

League of the South

Hate Symbol
League of the South
The League of the South is a longstanding neo-Confederate white supremacist group that advocates for an independent, white-dominated South. Its symbol is intended to resemble the St. Andrew’s Cross on the Confederate flag.
ALTERNATE NAMES: Southern Nationalist Flag, Black Cross
Read more about League of the South

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