The term “right-wing death squads” (RWDS), originally a reference to violent groups associated with 1970s/80s-era regimes in Latin American countries, has been embraced today by white supremacists and other extremists.
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White supremacists have embraced the flag of Rhodesia, a former British colony whose white-controlled government fought an unsuccessful war to suppress the majority black population of what is today known as Zimbabwe.
The o-slash Hitler salute is a typographical symbol or emoticon used to abstractly depict someone giving a Nazi or fascist salute.
“Noticer” is a term used by online antisemites to refer to themselves, signifying that they are aware of what they believe are nefarious activities committed by Jews.
“Never Lose Your Smile” is a phrase that, when joined with the Totenkopf skull, is used as an in-joke or reference by white supremacists.
Alternate Names: NLYS
Never Lose Your Smile is a design/meme consisting of the phrase “Never Lose Your Smile” accompanied by the Totenkopf skull image or, more commonly, merely the bottom half of that skull, which obscures its true nature and thus allows the image to pass unnoticed as a white supremacist symbol. The deceptive nature of this design has also allowed extremists to sell clothing, patches, and other items featuring the image on major internet platforms without triggering moderation.
Some Never Lose Your Smile images may also contain the colors or designs of national flags. Other variations use Totenkopf imagery with a slightly different phrase, such as “Never Lose Your Love” or “Never Lose Your Hope.”
Some white supremacists have also used the phrase alone, without the skull, in circumstances such as screen names. However, use of the phrase by itself without a clear white supremacist context should not be taken for granted as hate-related.
White supremacists likely borrowed this concept from older, non-extremist designs that combined the phrase with non-Totenkopf skull images. Use of the “Never Lose Your Smile” slogan in combination with generic skulls or other non-white supremacist images, such as generic clowns, should not be considered hate related.
The Groyper image is a Pepe the Frog variation used by followers of white supremacist Nick Fuentes.
“Double Romans” refers to a two-handed variation of a Nazi or fascist salute.
White supremacists turned the image of mass shooter Brenton Tarrant into a meme to celebrate his act and encourage others to commit similar violence.
ADL's 2025 Year in Review is a month-by-month rundown of what we went through and accomplished as we came together to fight hate and share hope.
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