The Rise Above Movement (RAM) is a California-based alt right white supremacist group with a fitness and martial arts emphasis. Its logo features a sword stuck into a boulder; the sword also serves as the trunk of a tree.
The National Socialist Movement (NSM) is a longstanding neo-Nazi group that has changed its logo several times during its existence. Older versions of its logo can still be found on clothing, printed materials, and even tattoos.
The National Socialist Legion is a small neo-Nazi group that originated in 2018. Its logo features a red, black and white shield with stripes and a Wolfsangel.
“Muh Holocaust” is an antisemitic phrase popular with the alt right used to convey the bigoted notion that Jews routinely bring up the Holocaust to gain attention or to deflect negative attention.
“Moon Man” is a meme derived from a character in 1980s McDonald’s restaurant commercials that was appropriated by white supremacists, especially from the alt right, who attach it to racist songs, language and imagery.
The League of the South is a longstanding neo-Confederate white supremacist group that advocates for an independent, white-dominated South. Its symbol is intended to resemble the St. Andrew’s Cross on the Confederate flag.
ALTERNATE NAMES: Southern Nationalist Flag, Black Cross
The Jera rune is an ancient European runic symbol and part of the runic alphabet. It is one of a number of runic symbols that white supremacists have appropriated but is also commonly used by non-racist modern Norse pagans, so care needs to be taken in its evaluation.
“It’s okay to be white” is a slogan popularized on the website 4chan in 2017 for trolling purposes and which was soon adopted by white supremacists (who had occasionally used the phrase themselves in the past).
Identity Evropa was one of the most active white supremacist groups in the U.S. from 2016-19. In 2019, it reformed itself as the American Identitarian Movement (AIM).
The Identitarian lambda is a symbol used by people who identify with Identitarianism, a racist and anti-immigrant European far right movement loosely analogous to the alt right in the United States.
The Happy Merchant is a very common antisemitic meme popularized by the alt right, featuring a person with exaggerated stereotypically Jewish features and grasping hands, meant to convey a “greedy Jew.”
ALTERNATE NAMES: Jew Face, Merchant Face, Le Happy Merchant
Fasces are an ancient Roman symbol for authority and government coopted by Mussolini’s Fascist movement in Italy. Some white supremacists in the United States have recently adopted the symbol both because of its fascist connections and because it is more publicly acceptable than the swastika.
“Day of the Rope” is a white supremacist slogan referring to mass murders of “race traitors” that occur in The Turner Diaries, a novel written by neo-Nazi William Pierce. The slogan is typically used to urge or promise some similar scenario in the real world.
Neo-Nazis have adopted the Ku Klux Klan practice of symbolic burnings, substituting swastikas, othala and life runes, triskeles and the Celtic cross for the traditional cross burned by Klan members.
The “Bowlcut” is an image of a bowl-shaped haircut resembling the one sported by white supremacist mass killer Dylan Roof. People who use the “bowlcut” image or other “bowl” references admire Roof and call for others to emulate his racist murders.
Atomwaffen Division is a neo-Nazi group that emerged in 2016. “Atomwaffen” is the German word for atomic weapons and the group’s logo features a radiation warning symbol on a Waffen SS divisional insignia shield.