“Moon Man” is a meme derived from a character in 1980s McDonald’s restaurant commercials that was appropriated by white supremacists, especially from the alt right, who attach it to racist songs, language and imagery.
The League of the South is a longstanding neo-Confederate white supremacist group that advocates for an independent, white-dominated South. Its symbol is intended to resemble the St. Andrew’s Cross on the Confederate flag.
ALTERNATE NAMES: Southern Nationalist Flag, Black Cross
The Jera rune is an ancient European runic symbol and part of the runic alphabet. It is one of a number of runic symbols that white supremacists have appropriated but is also commonly used by non-racist modern Norse pagans, so care needs to be taken in its evaluation.
“It’s okay to be white” is a slogan popularized on the website 4chan in 2017 for trolling purposes and which was soon adopted by white supremacists (who had occasionally used the phrase themselves in the past).
Identity Evropa was one of the most active white supremacist groups in the U.S. from 2016-19. In 2019, it reformed itself as the American Identitarian Movement (AIM).
The Identitarian lambda is a symbol used by people who identify with Identitarianism, a racist and anti-immigrant European far right movement loosely analogous to the alt right in the United States.
The Happy Merchant is a very common antisemitic meme popularized by the alt right, featuring a person with exaggerated stereotypically Jewish features and grasping hands, meant to convey a “greedy Jew.”
ALTERNATE NAMES: Jew Face, Merchant Face, Le Happy Merchant
Fasces are an ancient Roman symbol for authority and government coopted by Mussolini’s Fascist movement in Italy. Some white supremacists in the United States have recently adopted the symbol both because of its fascist connections and because it is more publicly acceptable than the swastika.
“Day of the Rope” is a white supremacist slogan referring to mass murders of “race traitors” that occur in The Turner Diaries, a novel written by neo-Nazi William Pierce. The slogan is typically used to urge or promise some similar scenario in the real world.
Neo-Nazis have adopted the Ku Klux Klan practice of symbolic burnings, substituting swastikas, othala and life runes, triskeles and the Celtic cross for the traditional cross burned by Klan members.
The “Bowlcut” is an image of a bowl-shaped haircut resembling the one sported by white supremacist mass killer Dylan Roof. People who use the “bowlcut” image or other “bowl” references admire Roof and call for others to emulate his racist murders.
Atomwaffen Division is a neo-Nazi group that emerged in 2016. “Atomwaffen” is the German word for atomic weapons and the group’s logo features a radiation warning symbol on a Waffen SS divisional insignia shield.
“Anudda Shoah” is an antisemitic phrase used by white supremacists to mock Jews, whom they claim bring up the Holocaust when confronted with anything they don’t like.
American Identity Movement is a large white supremacist group formerly known as Identity Evropa. AIM’s logo consists of a blue and red shield with three white stars and the initials A-I-M. The shield is often combined with an American bald eagle.
The figure 109 is white supremacist numeric shorthand for the number of countries antisemites claim Jews have been expelled from. In calling for the expulsion of Jews from the U.S., they often refer to the U.S. as the 110th.
13/52 and 13/90 are racist numeric codes used by white supremacists to portray African Americans as savage and criminal. White supremacists claim that Blacks make up only 13% of the U.S. population but commit 52% of all murders and 90% of all violent interracial crime.
A common hand gesture that a 4chan trolling campaign claimed in 2017 had been appropriated as a symbol meaning "white power." Used by many on the right--not just extremists--for the purpose of trolling liberals, the symbol eventually came to be used by actual white supremacists as well. Caution must be used in evaluating instances of this symbol's use.